Strategic Financial Advisory
Commercial Due Diligence
Commercially grounded market analysis for founders preparing to raise and investors evaluating opportunities.
Understanding your market position clearly - and being able to articulate it credibly to investors - is one of the most important and most underestimated parts of any fundraise. Vague or poorly evidenced market sizing is one of the most common reasons investor confidence stalls.
We provide structured, commercially grounded market analysis that stands up to scrutiny.
What We Cover
TAM / SAM / SOM Analysis
Rigorous market sizing using a methodology that investors will actually find credible - bottom-up where possible, clearly evidenced, and directly tied to your business model.
GTM Analysis
Assessment of your go-to-market approach - channels, conversion assumptions, sales cycle, and whether the model supports the growth plan.
Competitor Benchmarking
A clear-eyed assessment of the competitive landscape - who the real competitors are, how you compare, and where your differentiation is genuinely defensible.
Customer Segmentation
Analysis of your existing customer base and target segments - to sharpen positioning and support the investment narrative.
Who This Is For:
Founders preparing for a fundraise who need a credible, investor-ready market analysis
Investors who want independent commercial validation of a target company's market position
Management teams who want to stress-test their positioning before going to market
Need commercially grounded market analysis ahead of a raise or investment decision? Get in touch
Also conducting financial diligence? See our Financial Due Diligence for Investors